We've focused our growth on areas where we can reach critical mass for advertising efficiency.
We have a program that invests dollars in growing markets to facilitate media buying. As the markets reach the critical mass needed for sustaining media levels, we reinvest funds in different markets, continuing the growth cycle across the system.
We’re focused on making the opening process as quick and easy as possible. Our Pre-sale Development Program builds stores in promising locations, creating opportunities for owners wanting to open a new Papa Murphy’s quickly.